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marketing

New Year, New Team Members, New Services

January 8, 2021 By Charles Johnston Leave a Comment

new services, team members, service solutions, web agency, marketing, service offered

Since HeartWired’s inception in 2016, we have been known primarily as a web design agency. While we have offered others services and solutions all along, we did not market or promote them, until now. We have been holding this secret for a little while now. I am personally excited to announce we also are adding new team members and services.

Businesses and nonprofits each have different level of needs when creating their brand. While a website is a large portion of their identity, and we will continue to focus on that service, we recognize there is more involved. By providing more solutions, we are able to be your go to agency for all your brand needs in the New Year.

Creating a brand identity goes beyond simply a fancy logo and a pretty website.

While both are critical in our opinion. Part of developing the brand identity is to dive into the heart behind that brand. We have brought on a team member, our new ‘Graphic Wizard’, Lucy. Lucy will magically guide you through the branding process with mood boards and other tools of the trade. Guiding you in developing a logo and other assets that really amplify your brand.

About our Graphic Wizard (Graphic Designer) Lucy…

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Lucy Kates was born and raised in Jacksonville, FL, and has been a creative her entire life. She knew from a young age she wanted to be an artist, and has been aiming to be a professional doodler ever since. Lucy graduated from the University of North Florida with a Bachelor’s Degree in Graphic Design & Digital Media in 2019. Outside of graphic design and illustration, she’s dabbled in painting, digital photography, and various other artistic mediums. She’s happy she can work in a field she’s passionate about while helping small businesses grow and actively shape the community around us.

When you have a business or nonprofit, you have a story that is at the center of it’s existence. One way of sharing the compelling story comes in the shapes of words and content. We have found that many times this content can be the most difficult part of any project for the client. While you know what and why you do what you do best, sometimes telling others is quite difficult. We can now help create professionally written content for your website. Offering other opportunities as well, such as blog posts, press releases and more. We would like to introduce Heather, our new content creator or ‘Word Slayer’.

A tad bit about our Word Slayer (Content Writer), Heather…

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Heather is the trusty Swiss-army knife in the communication toolbox, capable of using multiple skills to perform multiple tasks in a wide variety of situations. Technical writing, creative writing, editing, marketing, and event planning are a few of her strongest skills. Military families, human trafficking victims, and homeschooling are a few of her greatest passions. From raising and homeschooling five exemplary children with her wounded warrior husband to graduating Summa Cum Laude from Arizona State University (Dec 2015), she has the consistent dedication necessary to see tasks through from beginning to end. Heather’s experience working with a variety of ministries and non-profit organizations combined with her heart for serving others makes her uniquely positioned to compassionately address many issues while using her knowledge base and skill set to accelerate results.

We also will be hosting an intern for the spring semester. Safiya Dewji is Marketing major with a minor in Digital Media at University of Central Florida. She will providing Social Media and Marketing expertise for the next few months as she works alongside our team of experts.

Won’t you join us in welcoming our two newest team members and part of the HeartWired family. We look forward to continuing to provide services that matter. One way to do that is to build a team of passionate people that truly love what they do. We are looking forward to the New Year, and opportunities to serve our clients.

If you or someone you know is interested in joining our growing team, we are always looking for creatives to join us. So if you are a web designer, developer, project manager, or other creative contact us and lets chat.

Filed Under: Web Design Tagged With: branding, content creation, content writer, graphic design, logo design, marketing, new services, social media marketing

5 Holiday Lead Magnet Ideas to Grow Your Email List

December 21, 2020 By Charles Johnston Leave a Comment

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It doesn’t matter if you sell real estate, offer cleaning services, make homemade jellies, or write books for a living – if you have a business, you need email subscribers and the best way to grow that email list is to offer an effective lead magnet.

Lead magnets are downloadable and/or printable gifts given in exchange for a person’s contact information. A potential customer visits your website, a little pop-up box offers them the opportunity to download a free ebook, template, newsletter, etc, they enter their email address and BAM! They are now on your email list. 

What Makes a Lead Magnet Effective?

Think about what it would take for you to offer up your own personal email address. Sifting through junk mail and unsubscribing from companies who spam us definitely takes up too much of our time, so you want to be sure to offer your subscribers quality content that:

  • Solves a problem
  • Establishes you and your company as subject matter experts
  • Offers immediate access to the promised gift
  • Delivers high value content

If you can meet your customers’ needs, demonstrate your expertise, deliver on your promises promptly, and wow them with quality products and information, your web visitors will be well on their way to becoming lifelong customers. And it all starts with a simple lead magnet.

‘Tis the Season

The holiday season is the perfect time to stand out from your competitors by adding a personal touch to your business interactions. Here are a few ideas for adding a little holiday flare to some of the most effective lead magnet ideas in the world of marketing.

  1. New Year Calendar

This is the perfect time to offer a calendar of ideas for the new year. Are you a mom blogger? Offer a calendar of weekly date night ideas for staying connected to your spouse in the new year. Do you sell real estate? Create a calendar of upcoming events in your community. Do you run a non-profit? Provide a calendar of national days related to your cause, highlight upcoming events and service opportunities, and suggest ways families can support your cause throughout the year. The sky is the limit!

Calendars are also a great way to offer daily/weekly journal prompts, meal ideas, social media prompts, self-care ideas, educational activities, and more.

  1. Holiday Checklist

There are so many great possibilities here. Create a checklist for last minute Christmas gift ideas, people (beyond friends/family) to buy gifts for, cookie supplies, Christmas movies to watch, a family Christmas bucket list, etc…

You can also think of ways to incorporate your business in that checklist to establish yourself as an expert. If you work in the automotive industry, maybe you’ll want to offer a checklist for winterizing your car before travelling this holiday season. If you are a photographer, you can provide a list of do’s and don’ts for capturing the most magical holiday photos.

Checklists are the most popular and most effective lead magnets because they are quick for marketers to create and simple for consumers to use. Plus, they are easy to change up when seasons, products, and trends change throughout the year.

  1. Recipes

This isn’t just for the food bloggers out there! Everyone loves a good tried-and-true holiday recipe. Help your clientele feel like part of the family by offering a roundup of your employees’ favorite family recipes. Be sure to include the famous catchphrases “From our Family to Yours” or “From Our Kitchen to Yours”. The holidays really do bring people together and feeling like part of the family converts viewers/followers to loyal customers.

  1. Video Tutorial

Create a video tutorial showing how to do that exercise, bake those cookies, utilize that template, or download that software. Bonus points if you’re wearing a Santa hat, playing Jingle Bells in the background, or eating a candy cane throughout the video.

Your business and your brand are important, so give your clients a face to associate with that company they’ve come to know and trust. The holidays are the perfect time to make things personal and welcome your followers into your world.

  1. Give “One Free…”

Everyone loves to get something for free, especially at Christmas. So, give away your greatest holiday gifts such as the first chapter of your book, a free coaching session, a free consultation, or a free sample of something you sell. Give them a little taste for free and they’ll be coming back for more as a paying customer.

Filed Under: Web Design Tagged With: email list, email marketing, holidays, lead magnet, marketing, video tutorial

5 Practical Tips to Vetting a Web Agency in Jacksonville

May 26, 2020 By Charles Johnston Leave a Comment

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Most people like to think they have a great website that is appealing visually. Picking and vetting a web agency in Jacksonville can be a different story. Having a vision and taking it from an idea to a finished product can be overwhelming. Wanting to take on designing a website, many soon realize that they may not have the technical knowledge, patience, or time to create their vision to their own satisfaction. This is where picking a web agency to create your website can help.

Finding and hiring a web agency in Jacksonville is easy. Vetting the right agency that has the web professionals skilled for your project might not be as easy. Our designers and developers at HeartWired are trained professionals that will guide you through the process of designing your website. Whether you are a start-up just starting out or an established business in need of a redesign. Our focus is to create and tell your business’s story in a way only you can.

Let’s discuss what five tips we have to vetting a web agency in Jacksonville.

Determine your budget

While this may seem a logical step, we have found many clients who have no idea what their budget is. Having a budget in mind will help you eliminate those web agencies that are simply outside of what you are willing or able to spend. It also helps you establish guidelines upfront when selecting an agency to work with.

Check References

One way to find a web design professional in Jacksonville is to ask their previous clients. Hopefully, you can find some testimonials on Google, Facebook, Yelp, and others as a starting point. It is also important to ask the web agency during your discovery consultation if they have references they would be willing to share. A great way to vet the agency is by the words of others.

Storyboard Your Vision

Having a vision for your business will make the design and development process simpler for all involved. Using a storyboard or some other process to iron out the majority of your business vision before shopping for a web agency in Jacksonville will make the vetting and hiring process simpler. In addition by having a vision, you will eliminate potential scope creep that is encountered when you are not sure what you want.

Watch out for Trendy Designers

This may sound a little counterintuitive but hear us out. We firmly believe the trends that appear in the design space many times are gorgeous..but. Those trends tend to lack longevity. What is popular today could be outdated in a year or two. Having a focus on modern design versus trendy will help your website from becoming the next GeoCities page.

Make Sure You Own Your Website

We cannot stress this enough. So many agencies find it appropriate to hold their clients’ site ransom by controlling the ownership. Whether the agency offers ongoing services and support (and they should) your ownership is not a bargaining chip. When we build a website for our fellow small businesses in Jacksonville, we are more than willing to give our clients access to their site. This includes access to the WordPress dashboard along with their database as they so desire. So many times we hear horror stories about clients who have no access to the website they paid for, and we simply do not understand that methodology.

Agencies in Jacksonville as well as elsewhere that operate with transparency and integrity should have no problem being vetted. They know their work, as well as the relationships with their clients, speak for themselves.

We at HeartWired hope you have enjoyed these 5 tips on vetting a web agency in Jacksonville. While this list is only the beginning, we pray that it has given you a good understanding and foundation for starting your web development process.

We love serving our local community in Jacksonville, FL as well as elsewhere. If you or someone you know could use a new website, please share these tips and contact us to discuss your website vision.

Filed Under: Web Design Tagged With: marketing, web agency in jacksonville, web design agency, webdesign jacksonville, website design

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