Some of the Best Business Advice Was From The Guy Washing My Car

Some of the Best Business Advice Was From The Guy Washing My Car

This may sound a bit obscure, but as a local small business owner, some of the best business advice I have received was from the guy washing my cars.

A few months ago my neighbor was having his cars washed and detailed. Busy running my business, our vehicles were in need of a good detail themselves. I went next door and hired the guy and his team on the spot to clean our cars as well.

As he finished up cleaning our cars, we got to talking about his business. He shared with me some of his recent wins in the car detailing industry. He mentioned how a program through our local Chamber of Commerce really changed the way he ran his business.

Small businesses depend on other small businesses to survive. If we fail to support one another we all lose.

This program he mentioned I had heard about at a couple of Chamber council meetings but had not given it much thought. When he shared about how the program worked and that it was open to anyone in the community. Whether you were a business owner or just someone who had a dream. It did not matter if you were a  Chamber member or not. He peaked my interest, if for nothing else but the passion in his voice as he shared how it helped his business grow.

That evening I went online and found information about the Jax Bridges program through the Jacksonville Chamber of Commerce. Submitting my application I felt unprepared and unequipped to join the program based on the questions on the application. Little did I know that those questions proved how ready I was for the program.

After a few more steps in the process, a couple weeks had passed I was accepted into the next cohort of Jax Bridges.

Little did I know that the next twelve weeks of my company’s existence would change how I did business entirely.

Jax Bridges is a program provided through the Entrepreneurial Growth Division of the Jacksonville Chamber of Commerce. It gives entrepreneurs the opportunity to vet their product or service. They take you through the process of creating a business model, value proposition, capability statement and so much more. It is an educational opportunity based on real life experiences rather than the antiquated ideas taught in textbooks. All of which provides each entrepreneur the tools and skills to be successful.

Business owners are inundated with what business advice that generally amounts to little more than opinion.

Jax Bridges gives you not only advice but actionable ways to implement the tools step by step to build your business. Whether you are a fledgling startup or a veteran business owner, everyone can reap the rewards and benefits learned in the program.

After graduating from cohort 8, my business, the way we interact with our customers and community is forever changed. We have more focus to provide the services to the clients we serve. By leveraging our resources we are prepared to scale our business in a way I could never have imagined or even attempted a short three months ago.

Now you may be wondering how is it that not only a business changing, but in some aspects life changing organization like Jax Bridges stay somewhat unheard of? The answer is simple, they need no advertising or marketing plan themselves. Graduates like myself spread the word organically. After 8 cohorts there are enough coin holding ambassadors in and around Jacksonville to keep Jax Bridges going for years to come. In fact if you happen to know an entrepreneur or small business that just does things differently there is a good chance they too hold the coin to success.

How to Shop for Web Designers

How to Shop for Web Designers

Is your website in disrepair and in need of a fresh look for the New Year?

Perhaps you don’t have a website. Or are well, just not up to the challenge or frustration to create one out of the box.

Where to Shop for Web Designers you might ask…

Web designers create your story online, choose wisely.

Photo by Christopher Gower on Unsplash

First stop look online… do you see a website that grabs your attention? Good chance the designer put their stamp on the site in the footer. Worse case you can always check and see what theme they at least used by looking it up on sites like WPTD. That way you have a starting point of what you might like when you find your web designer. Be sure to save the link, you will likely find many that you “like”, this will make your life and that of the designers much easier…trust me.

After you have found a couple of web designers of interest, check out their work. Now many people think this means check out their other clients, and it does, sort of. Their work is composed of more than just their “web designs.” Check out their Facebook page, are they promoting their clients or just themselves? Do they provide value or just one sales pitch “hire me now” after another?

Next stop, check out their Instagram, this will show snippets of their creativity. Also, you can find out a lot about a company or person by what they are willing to share, or better yet what they have the common sense not to share at times.

Web designers have control of your digital marketing reputation when you hire them. You entrust them to build a website that reflects you, your story, your brand.

You likely check out restaurants before eating at them, contractors before allowing them into your home or place of business. The same due diligence should be used when hiring someone to create your online marketing. A website is open 24/7 and can be a great marketing tool for your small business, organization, non-profit or corporation. By hiring the right designer with a knack for putting their clients first. You will benefit by allowing them to tell your story as well as they tell theirs.

If you would like to schedule a complimentary consultation for your business or non-profit contact us today for more information on how to get started.