Some of the Best Business Advice Was From The Guy Washing My Car

Some of the Best Business Advice Was From The Guy Washing My Car

This may sound a bit obscure, but as a local small business owner, some of the best business advice I have received was from the guy washing my cars.

A few months ago my neighbor was having his cars washed and detailed. Busy running my business, our vehicles were in need of a good detail themselves. I went next door and hired the guy and his team on the spot to clean our cars as well.

As he finished up cleaning our cars, we got to talking about his business. He shared with me some of his recent wins in the car detailing industry. He mentioned how a program through our local Chamber of Commerce really changed the way he ran his business.

Small businesses depend on other small businesses to survive. If we fail to support one another we all lose.

This program he mentioned I had heard about at a couple of Chamber council meetings but had not given it much thought. When he shared about how the program worked and that it was open to anyone in the community. Whether you were a business owner or just someone who had a dream. It did not matter if you were a  Chamber member or not. He peaked my interest, if for nothing else but the passion in his voice as he shared how it helped his business grow.

That evening I went online and found information about the Jax Bridges program through the Jacksonville Chamber of Commerce. Submitting my application I felt unprepared and unequipped to join the program based on the questions on the application. Little did I know that those questions proved how ready I was for the program.

After a few more steps in the process, a couple weeks had passed I was accepted into the next cohort of Jax Bridges.

Little did I know that the next twelve weeks of my company’s existence would change how I did business entirely.

Jax Bridges is a program provided through the Entrepreneurial Growth Division of the Jacksonville Chamber of Commerce. It gives entrepreneurs the opportunity to vet their product or service. They take you through the process of creating a business model, value proposition, capability statement and so much more. It is an educational opportunity based on real life experiences rather than the antiquated ideas taught in textbooks. All of which provides each entrepreneur the tools and skills to be successful.

Business owners are inundated with what business advice that generally amounts to little more than opinion.

Jax Bridges gives you not only advice but actionable ways to implement the tools step by step to build your business. Whether you are a fledgling startup or a veteran business owner, everyone can reap the rewards and benefits learned in the program.

After graduating from cohort 8, my business, the way we interact with our customers and community is forever changed. We have more focus to provide the services to the clients we serve. By leveraging our resources we are prepared to scale our business in a way I could never have imagined or even attempted a short three months ago.

Now you may be wondering how is it that not only a business changing, but in some aspects life changing organization like Jax Bridges stay somewhat unheard of? The answer is simple, they need no advertising or marketing plan themselves. Graduates like myself spread the word organically. After 8 cohorts there are enough coin holding ambassadors in and around Jacksonville to keep Jax Bridges going for years to come. In fact if you happen to know an entrepreneur or small business that just does things differently there is a good chance they too hold the coin to success.

Give Your Business a Gift that Keeps on Giving

Give Your Business a Gift that Keeps on Giving

With all the hustle and bustle of Christmas and the holiday season, there is one on your list that is always forgotten… Your Business.

We search high and low for the perfect gift for our loved ones and friends. Yet we tend to neglect the one that makes it all possible.

All the hard work, the late nights and long hours go unappreciated. After all of that, not even a Christmas card or Fruitcake is sent. However come the New Year when all the holiday lights dim, it will still be here supporting you and your family.

What better way than to show appreciation than to give your business a gift that keeps on giving.

You might ask what that might be right?

The best gift you can buy your business is a new or renewed website for the new year.

Every day, twenty-four seven it will keep giving back.

Websites provide a portal where your customers or clients can find you any time of day. Whether you have an e-commerce site where they can buy the same or perhaps even different items that you have in your brick and mortar. Or perhaps you offer goods and/or services strictly online. Your business is open for business all day every day when it is online.

People used to use the Yellow Pages to find a business, now they just Google it. What if when they Google, they don’t find you?

Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook as they go about their days. – Forbes Magazine

Websites create a level of trust for the customer that your business will have a hard time obtaining without one. People like to “shop around” before they buy, and many of them prefer to window-shop from the comfort of their own home or mobile phone.

So wrap your business a brand new website design or redesign this Christmas and holiday season. A gift they will never return or exchange and one that will keep on giving throughout the New Year.

From all of us at HeartWired Digital Solutions, we wish you and yours a very merry Christmas and blessed Happy New Year in 2018.

Why is your Business not Online?

Why is your Business not Online?

Every business should have a website and be online.

You might think that is a bold statement. Some might think that you cannot afford to have a website built for your business.

We say you cannot afford not to have one.

Whether you are a brick and mortar or a home-based business, you need a website to really be online. Social media is not enough to build your business and protect it.

What does social media have to do with protection?

You do not own anything on social media. No matter if you use Facebook, Twitter, Instagram or any other social media platform. Whatever you put online ultimately belongs to them not you.

Imagine if you go online and your Facebook business page was taken down by Facebook.

All of sudden your business is out of business.

If you have a website you control your business. You have ownership of all the content. Your website is the “welcome mat” for your business online.Having an online business presence is more of a necessity than an option. #website #webdesign

“But they cost too much.”

Say you simply need a website that provides hours of operation, directions, and ways your customers can contact you. A simple site like that would cost much less than many think. A 2-3 page site would also provide you much more organic value over time than it cost out of pocket.

Imagine your customers being able to learn about your company or even buy from you in the middle of the night in their pajamas. (No I don’t mean imagine them in their PJ’s, but imagine the sales)

That right there is the kind of power having your own business website holds for your business.

No matter if you are a barber shop, coffee shop, a doctor or an attorney, you can each benefit in your own way from being online.

Big or small, mom and pop or not, all can reap the powers of owning your own website.

You might be thinking, you don’t even know where to start. That is where we come in to help. No matter your budget, business size, or need. Schedule an appointment for your consultation today.

You are just a few clicks away from building your business online.

We look forward to speaking with you soon.