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The Next Big Thing, Five Years and Counting

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The Next Big Thing, Five Years and Counting

September 16, 2016 will mark a day that I will personally remember forever. It was the day I filed official paperwork for our business to do business in the beautiful State of Florida. It was the day that our first fictitious name was filed. It marks the day our original and still existent domain name was purchased from GoDaddy. Five years ago today so many milestones were only ideas, and with the help of our HeartWired family they have become a reality.

As a small business that works with other small businesses and nonprofits, we realize the importance of recognizing the small achievements we have made along the way. We are well aware (sometimes a little more than we care for) that we cannot succeed alone. Today we celebrate us being supported by you. Whether you are a client, a friend, a business partner or a passerby… Thank you for supporting us!

Five years feels like forever ago and yesterday at the same time.

Things we would like to recognize that we have experienced over the last five years (this list is only part our/your story)

We have also had the pleasure to serve many local and global clients throughout our journey. Some of the clients only came to us for a season, while others have been here since the beginning. Whether you still receive services from us, or moved on for one reason or another. Once a client, always a friend and part of the HeartWired family. We are thankful every single day for the trust that people put in us to serve their business or organization.

On this special even of our anniversary, we want you to know that your trust and support has always been the biggest drivers for our continued growth!

So what does the next five hold in store?

Currently we are expanding our staff as well as resources. We just brought on new contractors who will be helping provide the level of service you have grown to expect. We are exploring new partnerships in order to be able to serve our clients better. We envision becoming a household name in the local Jacksonville community and beyond for providing purpose driven design and marketing for years to come. We look to the next five years as we did the last five years, with bold dreams, wide-eyed inspiration and the desire to do more to help others.

If you would like to become a part of our mission minded journey to become an agency that makes a difference reach out to us, we are always looking for great (preferably local) talent. If you know someone who can use our services, we love referrals, they are and always will be our favorite kind of marketing. If you would like to discuss your business or organizations goals and develop a strategy to help reach them, let’s talk, our discovery sessions are complimentary. Lastly if you have been positively impacted by us over the past five years we would love to hear about it. Lastly if you would like your voice to be heard, we love Google and Facebook reviews.

May the past five years be a drop in the bucket on the lessons learned, skills achieved and difference we have made. We are truly blessed and look to the future with anticipation on the joys and triumphs it will bring for you all!

Book a discovery session today!

Why Choose Growth Suite for Your Agency and Clients

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Web hosting in and of itself can be confusing for both agencies and clients alike. Understanding the differences between the options available can be an unnecessary headache. Imagine if you could not only provide next-level web hosting but also streamline your invoicing, track revenue, improve communication, and provide a clear invoicing option for your clients. Enter Growth Suite by Flywheel, a hosting and invoicing solution for both agencies and clients.

HeartWired has been a Agency partner with Flywheel for a little while now. Adding Growth Suite makes perfect sense for us as an agency. We are always looking for ways to streamline our processes and provide the best solutions for our clients.

For the Agencies

If you are an agency owner that currently uses Flywheel as your host, some great enhancements to your already awesome platform now include many processes under one umbrella.

One Dashboard

Imagine having all of your clients in one visible dashboard, no more clicking around from client to client.

Flywheel Growth Suite Sites, reporting, invoicing, hosting, hosting partner

Reports for your Clients

Create monthly reports for your clients that matter. Growth Suite provides the ability to show backups of the site were created, plugins and themes are up to date (and those that are not). Integrate the new Google Analytics Add-On by Flywheel and provide them tangible data that they can use for their marketing.

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Invoicing with Style

Whether it is a one off invoice for a service or recurring invoicing for things like our hosting and maintenance plans, the customizable invoice platform makes things a breeze. One of the biggest headaches for a business owner can be invoicing. Having the ability to invoice not only for Flywheel products but all your services in one place is like a Goody’s powder washed down with an ice cold Mountain Dew in the morning. Okay that last part may just be me, but having a invoicing platform that integrates with Stripe and that you can set on autopilot, you have to admit is pretty great!

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payment option, payment portal, successful payment, partner, agency, agency partner

Now there are many other wins from an agency perspective with Flywheel’s Growth Suite. As a Flywheel Agency Partner, we know this is just the beginning of the great things to come from Flywheel. We truly love the level of support we get from our hosting partner and look forward to growing with them. With a premier partner, we are able to offer the benefits to our clients as well.

For our Clients

From a client perspective, while you may not notice much difference in the way we invoice necessarily. We look forward to offering a better level of process as well as reporting that was not included previously. You might be wondering what this means as a client.

New Invoice Process

While we will still invoice for our reoccurring web hosting and maintenance services on a monthly basis, it will look a bit different. We will still accept credit card payments as we have in the past, but you will get more visibility in the services we provide for your site specifically. Our customized client reports will provide more insight into your website including stats, updates and other items that were not previously provided unless requested.

Client Reports

One of the best ways to know whether your marketing and your website are doing their job is with data. Data that is vital like knowing who is visiting your site, from where, how often, and whether they take any action. We are including client reports as a new service for our clients. If you want to receive a monthly report on your website, please contact us and let us know. This will likely become a paid add-on service in the future or included in our upcoming price increase. Current clients have the opportunity to have this added on as a complimentary service until August 31st, 2021.

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While Growth Suite may be built with agency owners in mind. We believe that with the team at Flywheel behind it, our clients will see the growth as well. Providing a seamless platform, automated emails, and the ability to manage invoicing and reporting in one place is a game changer.

At HeartWired we look forward to implementing Growth Suite and all of its functionality for our clients. As a small business that serves other small businesses, we look for partners that come alongside us in our journey. Flywheel is a partner that helps us level up the way we are able to serve our clients. They have been one of those partners that we recommend at every step of the way. Above all, it is refreshing when a partner truly wants us to succeed as well. Growth Suite is just another example of them looking for ways to improve their solution offerings. that we in turn are able to pass onto our clients.

If you would like more information on what Growth Suite offers or are interested in leveling up your web hosting contact us today to schedule a consultation.

4 Ways to Optimize Your Google My Business Listing

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Google my business listing, optimize google, business listing, google verify my business, search engine optimization

Setting up a Google My Business listing is a simple, effective way to showcase your business on the web. Optimizing your listing is the best way to draw traffic to your website, serve your clients, and generate interest in your products.

#1- Use Relevant Keywords

When ranking your listing, Google uses relevance, distance, and prominence to determine where your listing will appear in a search. The more keywords you use in your listing, the better your chance of being seen. Using relevant keywords in your descriptions will help your listing get the attention it deserves.

Relevance– The easiest way to find relevant keywords is to go straight to the Google search engine and begin entering your product or service. What other options does Google suggest while you enter your words? For example, when I enter the word “writing” in the search engine, Google also suggests: writing reviews, writing for SEO, writing a business plan, writing prompts, writing desk, and so on. These suggestions are relevant keywords to your topic and using them appropriately will help boost your listing.

Distance– Google will automatically consider the location of your business in the algorithm it uses, but adding keywords such as the name of your neighborhood or surrounding areas may increase your ranking. This is most beneficial if you operate a brick-and-mortar business and want to drive more traffic to your location.

Prominence- This one takes time as prominence literally refers to how often your business shows up in searches, how many positive reviews you receive, and how many websites link to your business. This is why you’re more likely to see big brands pop up first. But don’t give up! Stay the course and you will see your business rise in the ranks.

#2- Stay Up-To-Date

If you’ve ever googled a restaurant to find out what time it closes only to drive across town and find that they’re already closed, you know how important it is for business listings to stay up to date. Google My Listing allows businesses the opportunity to share vital information such as their hours, menu, dining options, delivery options, address, phone number, etc. Updating your information to keep potential customers well-informed builds trust and establishes integrity with the community.

Furthermore, the current global pandemic has made Google My Business listings an invaluable resource for restaurant-goes and shoppers by sharing information such as whether or not curb-side service and indoor dining options are available. Adding holiday hours, happy hours, early-bird hours, or elderly shopping hours will also help customers stay in the know.

Additionally, if you want to build prominence and relevance with your customers, it’s crucial to display accurate and up-to-date information at all times. If your hours, services, products, or other options fluctuate periodically, setting a reminder on your calendar to monitor your listing for accuracy may prove to be quite beneficial.

#3- Optimize Your Photos

Google My Business listings offer opportunities for businesses to share their logos, pictures, and videos with the world. They say a picture is worth a thousand words but in your Google My Business listing, it can also be worth thousands of dollars in sales. Here are a few tips for putting your images at work effectively in your listing:

Categories– After uploading photos or videos to your listing, select the appropriate category. The more complete your profile, the higher Google ranks it. Completeness of listing and choosing accurate categories both rank in the top ten factors Google uses to rank Google My Business listings according to a recent study by Darren Shaw. Consequently, listings that utilize appropriate categories perform much better.

Text– Adding text to your logos and images helps Google understand your images, maximizing search results. Adding geotags and keyword-heavy descriptions will also boost your ranking.

Variety– Frequently adding quality images of your products, services, buildings, and multiple locations is absolutely essential to your listing’s success. For best results, add a few new photos every week. Make sure the photos are relevant and engaging.

#4- Establish Credibility

When consumers review your Google My Business listing, they want you to show them why they should choose your business over someone else’s. Because reputation is everything, establishing credibility is a great way to win them over. Here’s how to stand out over the competition:

Start Date– Have you been serving clients in your community for a few years? In the “Information” section of your listing, under “Description”, add a “Start Date” to show longevity in your field.

Get More Reviews– The best way to establish credibility is to let others share how much they love your business. Reviews are the key to making this happen, however, most consumers don’t even think about leaving reviews, despite how much they love your products or services. To help them help you, create shareable review link by creating a “profile short name” in your listing, click on “Get More Reviews”, and email the link to your customers. Remember, offering an incentive for a positive review is against Google’s policies.

Share Reviews– Getting great reviews? Share them on your Facebook Business page. Let the billions of Facebook users find credibility in your business by sharing the praise of your current customers.

Google My Business is a great tool for businesses to utilize, setting themselves apart from the competition. The more thorough the profile, the higher the ranking. The more optimized the listing, the more ROI on your time. Now that you have a better understanding of how Google My Business uses your information to rank your listing, you will be better equipped to optimize your listing for best results.