What Makes for Affordable Web Design?

June 23, 2020 By Charles Johnston Leave a Comment

We cannot tell you how many times we get inquiries for “affordable web design” for a small business website. The funny thing is, what is affordable for you might well be unaffordable for someone else.

So what makes for affordable web design?

web-designer-laptop, affordable web design, lady with microsoft surface

Let’s start with the basics.

Determine YOUR budget – keep in mind generally you get what you pay for.
Investigate the current market. – what is the going rate for the type of website you want?
Do your research. – there are a lot of web designers and agencies, check them out.
Shop around. – your first choice might very well not be your best choice.
Scope your project- having an idea of what you want helps you find who can do the work within your budget.

Establishing a budget for a website takes more than setting a dollar amount on what you can afford today. Websites require things like hosting, maintenance, and some sort of marketing plan.

All of these should be topics when discussing your website with an agency or marketing consultant. If they are unable to provide a consultation along with their affordable web design, you likely will want to pay more. Otherwise, you will pay more in the long run anyway fixing the things they did not offer to begin with.

After you have a better idea of your budget, you now need to decide what features you want on the site. Features can increase costs exponentially if you don’t have a plan.

Website features can include:

digital marketing agency, marketing, web design, marketing agency

Forms
E-commerce
Social media integration
Landing pages
Content creation
Custom functionality
and so much more

So how does any of this help you figure our what makes for affordable web design?

We think that is a loaded question actually. Affordable web design is simply what you can afford. Many times what you can afford is outside of your current budget. However, the cost of not stretching your budget can cost you much more than the investment of a professional website.

Ways cutting corners can hurt you long after a larger investment could have been paid for.

Building a site yourself well makes about as much sense as painting your house with no ladder and watered down paint.
Hiring your cousin is likely not a good idea unless he is a web designer, then you may want to consider whether you really want to hire a family member.
Lack of web-savvy will reflect in lack of traffic and likely longevity as your clients look for someone that cares about their business and them.
Cost of fixing a website can many times be more expensive than doing it right from scratch the first time. Affordable can be costly.
Spending money on the online portal to your business is vital. Skimping due to cost will make your business look like the local bodega rather than a boutique.

Don’t dismay there are web design agencies for any budget. Many of the lesser expensive 299.00 websites can be a great start. If you want to take your online reputation and your business to the next level it will likely cost you a bit up front. Long outliving the expense will be its benefits for years do come.

Things you want to check for no matter the budget, else you might as well play the lottery when choosing an agency. Just because they offer ‘affordable’ web designs, that does not mean you can afford to choose them.

Do they guarantee their work?
Hosting and maintenance should be essential, not optional
Are they personable? If you don’t like one another the next few months can be very long for everyone.
Communication is vital, this starts from the first contact. If they use big words to confuse you, they likely studied web design via Google search.
Is your best interest in their best interest? Every design agency is not for every customer and vice versa. Make sure the partnership makes sense.

These of course are just the tipping point on how to find a web agency that fits your budget. While affordable web design is preferred, it is not always practical.

We at HeartWired offer web design packages to fit almost any budget, but honestly not all budgets. We think you will make a great client, and quite possibly even our client!

The only way to find out if we also are affordable is to have a conversation. If you or someone you know needs website design or redesign, or simply would like some guidance on your current site, share this article with them or simply give us a call.

How You Know You’re Doing Web Accessibility The Right Way.

June 15, 2020 By Charles Johnston Leave a Comment

web accessibility, accessibility, wcag, ada

When you run a web and marketing agency, your work goes beyond your brand. Your work has an impact on the success of your clients and the people that they serve. Holding the success and legal responsibility of someone else’s business is something all creative agency owners should take very seriously.

Web design and marketing as a whole can be a bit trendy. While techniques or a particular user experience that was popular last year, just won’t cut it today. One trend that is not going away, and in fact has increasing attention year after year is web accessibility.

ADA compliance once was treated somewhat like a luxury, or nice to have. It has now become something all web designers, developers, and agency owners should not only pay attention to but also implore their clients to take it seriously.

Providing accessible websites shows that your care.

Agencies that care, address the needs of those who require additional access to the content on the web. Caring for the needs of others is at the heart of what we do. We encourage our clients to do the same. One way of doing that is to make your website accessibility one beyond reproach.

Originally when the Americans with Disabilities Act (ADA) was passed, it was meant to protect those individuals from discrimination. Discrimination initially meant places of business, schools, government buildings, etc. They were required to make accommodations to allow access for those with a disability. These accommodations were geared towards the physical accessibility of the locations people visited.

In turn, this has broadened into areas such as those with hearing or visual impairments. Implementing legal guidance for both physical barriers, but also barriers that included closed captioning, telecommunication changes. Eventually, it has now included the internet itself as an important accommodation for accessibility.

Web accessibility lawsuits have been growing exponentially across many industries. Many of whom impact small to medium-sized businesses such as our own clients. Lawsuits are expected to not only continue but to rise. Having the ability to provide everyone an accessible digital experience becomes more vital.

So How Do You Know You’re Doing Web Accessibility The Right Way?

Many elements and guidelines determine what it means to have your website to be compliant as it pertains to accessibility. One thing you can do is read up on the light reading over at the Web Accessibility Initiative Web Content Accessibility Guidelines (WCAG) 2.1 and determine if your website fall in line with their guidance.

When you are done there, there is also the ADA, Section 508, AODA, ACA, EAA/ENC301548, and IS5568 to read up on as well. By the time you are done reading and complying with all of these items that have to do with web accessibility, you likely will need to start over as the laws would have changed as well as your web design is probably no longer trendy.

A simpler way to Know You’re Doing Web Accessibility The Right Way, is to follow these steps:

Scan your website for free here
Contact us to discuss your report
Add Accessibe to your current site

A line of code, no changes to your website. Using the power of AI (artificial intelligence), to ensure that your website follows accessibility guidelines both today and years to come. Your website will be WCAG 2.1 & ADA Compliant. You will receive an Accessibility statement and certification of performance for your site. Your site will be scanned daily for compliance monitoring and monthly auditing.

Or you could always spend countless hours and thousands of dollars to have someone change your website to be compliant. We personally recommend and are partners with Accessibe, and use it on our own websites as well.

5 Practical Tips to Vetting a Web Agency in Jacksonville

May 26, 2020 By Charles Johnston Leave a Comment

5 Tips to Vetting a-Web-Agency in Jacksonville FL, web design agency, marketing agency in jacksonville

Most people like to think they have a great website that is appealing visually. Picking and vetting a web agency in Jacksonville can be a different story. Having a vision and taking it from an idea to a finished product can be overwhelming. Wanting to take on designing a website, many soon realize that they may not have the technical knowledge, patience, or time to create their vision to their own satisfaction. This is where picking a web agency to create your website can help.

Finding and hiring a web agency in Jacksonville is easy. Vetting the right agency that has the web professionals skilled for your project might not be as easy. Our designers and developers at HeartWired are trained professionals that will guide you through the process of designing your website. Whether you are a start-up just starting out or an established business in need of a redesign. Our focus is to create and tell your business’s story in a way only you can.

Let’s discuss what five tips we have to vetting a web agency in Jacksonville.

Determine your budget

While this may seem a logical step, we have found many clients who have no idea what their budget is. Having a budget in mind will help you eliminate those web agencies that are simply outside of what you are willing or able to spend. It also helps you establish guidelines upfront when selecting an agency to work with.

Check References

One way to find a web design professional in Jacksonville is to ask their previous clients. Hopefully, you can find some testimonials on Google, Facebook, Yelp, and others as a starting point. It is also important to ask the web agency during your discovery consultation if they have references they would be willing to share. A great way to vet the agency is by the words of others.

Storyboard Your Vision

Having a vision for your business will make the design and development process simpler for all involved. Using a storyboard or some other process to iron out the majority of your business vision before shopping for a web agency in Jacksonville will make the vetting and hiring process simpler. In addition by having a vision, you will eliminate potential scope creep that is encountered when you are not sure what you want.

Watch out for Trendy Designers

This may sound a little counterintuitive but hear us out. We firmly believe the trends that appear in the design space many times are gorgeous..but. Those trends tend to lack longevity. What is popular today could be outdated in a year or two. Having a focus on modern design versus trendy will help your website from becoming the next GeoCities page.

Make Sure You Own Your Website

We cannot stress this enough. So many agencies find it appropriate to hold their clients’ site ransom by controlling the ownership. Whether the agency offers ongoing services and support (and they should) your ownership is not a bargaining chip. When we build a website for our fellow small businesses in Jacksonville, we are more than willing to give our clients access to their site. This includes access to the WordPress dashboard along with their database as they so desire. So many times we hear horror stories about clients who have no access to the website they paid for, and we simply do not understand that methodology.

Agencies in Jacksonville as well as elsewhere that operate with transparency and integrity should have no problem being vetted. They know their work, as well as the relationships with their clients, speak for themselves.

We at HeartWired hope you have enjoyed these 5 tips on vetting a web agency in Jacksonville. While this list is only the beginning, we pray that it has given you a good understanding and foundation for starting your web development process.

We love serving our local community in Jacksonville, FL as well as elsewhere. If you or someone you know could use a new website, please share these tips and contact us to discuss your website vision.

How To Master a Game Of Chess and Web Design with a Little Strategy

May 18, 2020 By Charles Johnston Leave a Comment

I grew up playing chess with my dad. Anyone that has played the game of chess beyond just a hobby knows that strategy is involved. A similar strategy is used in web design which in the end can only result in a win, a stalemate, or a checkmate assuming, of course, no one knocked over the board during the game.

You might be thinking how in the world am I correlating web design with the game of chess?

Let me explain.

In chess, you open the box and pull out a checkered board. Similarly no matter the design there is a framework or wireframe involved. One thing that is constant between the two is change is expected, the strategy is required, and adapting to both many times is through A/B testing also known as trial and error.

Always play with a plan. Playing with a bad plan is a LOT better than playing with no plan whatsoever.

Pawns

While the most plentiful of pieces they are also the least useful beyond interference. Pawns provide a level of protection similar to that of the infantrymen in a battle. If nothing else they play a critical role in protecting from attack and used for a strategic advantage during the game chess.

Keep Moving

Pawns, just like in business can only move in one direction, forward. There is no option of retreat or even redirection. In web design the same approach is used, a designer is always having to stay ahead of the trends. Constantly push for inspiration and not letting moss grow under your feet.

Some tips to be able to maintain this kind of mindset:

Always keep up on trends, not because they are cool but because they help your clients remain relevant.
Stay abreast of your clients and their needs and be proactive in offering services that can benefit their strategy.
Only overhaul your clients’ website if they will have a better user experience, else there is no room for retreat.

Sacrifice is Your Responsibility

One duty of both a pawn and a web designer (or at least a good one) is the willingness to have a servant’s heart. Being the servant means letting go of your pride and giving for the greater good. Many times this comes in the shape of being willing to let go. Letting go of the work you put into a project knowing that the design no longer benefits the client as it once did. This can be hours of time, blood, sweat, and tears washed away with the press of a button when a redesign is in order.

Some tips on how to be sacrificial:

Take into consideration the client’s wants over their needs. Many times they are experiencing shining object syndrome versus the actual need for the site.
Think simpler, less is more. Provide your clients with more real estate on their website with fewer distractions and more value.
Design the website the right way the first time, this means implementing SEO, making it responsive, adding analytics the first time around.

Knights

Knights are used as one of the more strategic pieces with the ability to move forward a couple of spaces and over one as well as being able to jump over chess pieces. Many times knights are used in creative, sometimes elusive attacks that have benefits of its own.

Knights of the Round Table

The Knights of the Round Table were legendary characters from the stories of King Arthur. They were not just any knight, they were the best of King Arthurs Court. They were called the Knights of the Round Table because the table they met at was round rather than your normal rectangle table. Their level of uniqueness and creativity is something we as web designers share.

Web designers are creatives, we are unique in nature in our ability to solve problems is something we take for granted as do many of our clients. We take our creativity as an innate ability to navigate through complex problems and side-step problems that would be complex for someone else.

Some ways to be legendary like a knight:

Remember why you started, stick to the morals and values that you have built your agency on.
It is okay to borrow but never steal, web designers especially those that work in opensource environments give credit where it is due.
Figure out what you stand for, offer what you are comfortable offering. You are the right designer for some people, not all people.

Bands of Bravery

Knights are known for their bravery and honor, characteristics one can hope their web designers possess. Web design agency owners must be not only brave but also compassionate. Possessing the ability to face difficulties with not only determining the best processes to implement but also how to face difficult times without compromising their standards.

Some tips on being nimble like a knight:

Knights rarely fight alone, be willing to share the load, and find resources to shore up in areas that you may not necessarily be an expert.
Competition builds character and collaboration builds a team, both of which make a web designer better at their trade and how they serve their clients.
Criticism happens, many times from a client. Don’t take it personally, instead use it as a tool for growth and improvement.

Bishop

Bishops is a sneaky piece on the board always looking for a straight path to the opponent’s next move. Unlike other chess pieces, the bishop moves either direction diagonally across the board as long as it has no other pieces in its way. Also the bishop cannot cross colors assigned, similarly as agency owners pick vendors and stick with them until proven otherwise.

Resiliency is Vital

Web designers are subject to disagreements of opinions both with their clients, vendors, and even staff. One thing we must learn early on is not only how much we can handle but also how to bounce back when others won’t. Sometimes design projects get scope creep that will defeat a person or a client that can never

Image of a businessman in dark suit playing chess

Some tips on how to comeback:

Seek advice from others when you are in a bind. Collaborators can be a great sounding board as they likely have experienced similar hurdles.
If something does not go as planned, look for options that would fulfill the same desired result.
When you get feedback from a client, take it with a grain of salt as a lesson rather than an insult.

Faith Crosses Barriers

As you knwo the bishop generally relates to one of faith. While faith may not be required for some web designers, we at HeartWired feel differently. Faith is what we believe helps us make decisions every single day as well as give us the reason to serve the way that we do at our agency. If you lack faith in the why as well as the how, you are destined to have lesser an outcome in our opinion.

How to build and share your faith in your work:

Make every single project one that you would be proud of and amplifies not only your gifts and talents but those of your clients.
Be transparent and compassionate to all that you serve. Speaking of serving, that is why you should be in business in the first place.
While mistakes happen to all of us, one thing as a business owner is learning how to own your mistakes and move on.

Rook

Rooks are pieces of strength and can move across the board both vertically and horizontally. They are only impeded when another chess piece blocks its way as it generally can not jump over other pieces. One thing that the rook always has over all the other pieces is stability and endurance. Web designers also require the same similar traits.

Helping Others is Strength

One thing the rook does exceptionally well is it assists other pieces on the board both on offense and defense. Creatives also have to learn to work well with others as well as help those in need. Building a website is only one small piece of the overall strategy behind building one. The website is never for the person building or even the person buying it, but it is for those who use it. Finding ways to help others matters most when it comes to designing a website correctly for the user.

chessboard-with-laptop-web-design, responsive web design strategy

Here are some tips on how to help others:

Check your work, again check your work. Nothing is worse than a buggy or unattractive, nonfunctional website.
Make the website accessible to everyone. While many business owners may find this to be unnecessary, a good web designer should make it a priority.
Keep it simple. By keeping the site simple, you will improve the user experience as well as things like load time, usability, and ease of navigation.

Design with the User in Mind

A rook is also known as a castle or fortress, a building or structure of strength and stability. Your web design should have a similar structure and resistance to penetration or vulnerability. Making sure the site is secure, built with clean code, and if using WordPress making sure the core, as well as the plugins, stay up to date. Every day websites are attacked as castles once were built as a defense mechanism so should your site be built.

Ways to secure your site to protect the users:

Update plugins, code, and anything applicable to code vulnerabilities or security risks.
Create a website that is both user friendly and easily maintained by the owner, unless you provide maintenance for them (recommended practice).
Build the site on a reputable code base that provides the capability to adjust as needed to ensure the user and their data is secure.

Queen

The queen, she can move in mysterious ways, in all directions for any distance. She spans the board with her power and grace, her sole job is to protect the king. Power can come with a price, losing her during a chess game can be a fatal blow. Misusing your power as a web designer can cause a similar fate. Our profession is full of power-hungry designers that manipulate their vendors and clients any way they can, don’t be one of them.

Amateur or Pro at Chess or Design

One of the quickest ways to decide between an amateur and a professional whether in chess or web design is the way they handle things in the heat of battle. Sure technically speaking as a designer you hold most of the power when it comes to a client’s website. Not only are you creating many times proprietary code that would be difficult for the average user to understand. You also use web calls, integrations, APIs, and other tricks of the trade that combined create an arsenal of tools. With all this ‘power’ comes great responsibility.

Ways to be a professional at all cost:

Educate yourself on the latest trends, be transparent on your abilities. Your client will figure out quickly if you were blowing smoke to get the job.
Do your homework before the first line of code. Knowing your client and their audience will allow you to provide a website that matters.
Know your potential as well as your limits. Be willing to outsource what you do not know and admit when something just won’t work as planned.

Power Comes with a Price

Just because someone possesses the power to hold over someone else that does not mean they should use it. If a client gives you carte blanche to create their site as well as host and maintain it, that does not give you the leverage you might think. Unlike the queen who can run the chessboard as she wills, a designer does not have the same liberties, or at least should not act as if they do. So many designers use hosting or even development as leverage that they end up holding their clients hostage rather than helping.

Ways to ensure power is equally distributed:

Give your client access to their website to the level they are comfortable when the design is complete and paid in full.
Offer to educate your clients to use their website. This can come in the form of 1 on 1 tutorial, YouTube videos, FAQs, and much more.
Be honest with your client, if things are not going as planned don’t walk away without at least trying to find common ground.

King

We all bow to the king, okay not all and only in some countries. On the chessboard, the king is the most important piece on the board, yet is relatively weak. Avoiding capture in the game of chess is ultimately the strategy that keeps him alive at the end. Prevention goes a long way to avoid disaster, the same can be said for web professionals.

Building the Vault of Trust

Web designers have a large amount of responsibility that many never think of when it comes to creating a website. Our job, while in part is to create beautiful designs involves much more. We are expected to protect credit card information, passwords, access to databases, and other personal information. Failure to protect the items we are entrusted with can cause a loss in reputation or worse. Creating that trust can take time, but can be lost in a moment just like your king.

red king chess piece on black and white chessboard

Some tips on how to gain and keep trust:

Limit the number of interactions on the website that require sensitive data to either be submitted or exposed.
Price yourself competitively and fairly, do not retain credit card information on your own server or PC. We recommend using a third party.
Secure all sites you create with appropriate spam and malware protection and require all sites that you host to also utilized encryption and an SSL.

One responsibility of a king is to know when it is time to surrender. In chess this comes in the form of a checkmate when the king has no options that won’t result in a loss. Web designers occasionally run into similar circumstances with either projects or even clients. One thing to always keep in mind when working with people in any capacity, there can be impasses that arise, it is how you handle them that matters.

Ways to know when it is time to resign:

You can resign your project at any time, just make sure that if you do that you have an ironclad contract and a darn good reason.
Some projects are just not worth the battle and whether it be scope creep, unreasonable expectations sometimes enough is just enough.
Clients from hell do exist, it is okay to fire them or yourself if you get one.

Game Set Match

While web design is a game of strategy similar to chess, it has its differences. There is good and bad or light versus dark in design as in chess. This battle can be strategically managed with proper planning and keeping your eye on all the moving pieces. Personally I am thankful for the hours and sometimes days of playing chess with my dad as a kid. That experience prepared me to have the patience, endurance, and thoughtfulness that is required to be a web design professional.

checkmate, king knocked over on chessboard after playing a game of chess

Strategy Matters

Anyone that has played chess knows that you are constantly having to strategize for what could happen. This is true in website development as well. Having a plan for what could happen along with the agility to react helps you provide next-level service. A well thought out web strategy can separate you from the pack when a client is shopping around for solutions.

As in chess being able to visualize your web project early on allows for lining up the next few moves. Usually, this starts with a discovery session where you get the background of not only the project but the why behind it. Then if applicable mock-ups and wireframes are created to determine the best plan of action. Piece by piece you knock a step off the board until your project is completed. Once your client declares checkmate, the site goes live and with any luck declares you the “grandmaster of web design”.

How To Use Your Website To Make A Lasting Impression On Your Customers

May 4, 2020 By Charles Johnston Leave a Comment

So you run a small business or perhaps you are looking to start one. Want to know one of the best ways to make a lasting impression on your customers? It is not just your logo or your website, its how you use your website that matters.

There are some changes, many times simple ones that can make the world of difference to your customers. We will share some ways you can tweak your current website so that it resonates with your customers.

Ways to use your website to make a lasting impression:

Storytelling – We are not talking about your about page, or even your bio. Truth be told your customers many times never even read those pages. Your story should be transparent as well as compelling. Sharing your company’s story should be weaved throughout your website in a way that it is remembered even if your site is not.

Credibility – A website many times is the first ‘impression’ a customer will have of your business. Making your website visually attractive and professional will go a long way. When your website message is clear and compelling with great content visitors will begin to trust you. Provide content that is relevant to your industry and leverages your expertise will make a lasting impression as you become their go-to resource.

Call to Action – Your customers come to your site for a purpose. With that purpose in mind, it should align with your ask. Your ask should be clear and placed appropriately where they are looking. Your call to action should be in several places on the homepage of your site. Make sure you place your call to action at the top of the page, the middle of the page as well as towards the bottom. Doing so will give your customers different opportunities as well as reminders to take action.

Homepage – Unless you are utilizing landing pages for promotions or lead generation, the most visited page of your site is your homepage. You have only a few seconds to make a lasting impression on your homepage. It needs to be clean, eye-catching. Your homepage should provide relevant information that your customers are looking for. This is your place to really shine and set yourself apart from your competition. You should use your homepage to briefly tell them the solution you are providing that solves their problem.

Make it Easy – No one wants to visit a website that is hard to navigate. Make it confusing or cumbersome and they will never stick around for your compelling message or anything else. Use the navigation menu appropriately and keep it simple. Your customer is looking for information about the products or services that you sell. They are not interested in being bombarded with popups or irrelevant information that does little beyond confuse and irritate the visitor.

Put in the Work – Make your website one that stands out from others. This will entail more time, budget, and effort. Planning the design in an insightful user-friendly way will make a lasting impression. It should be an enjoyable experience for your customers rather than a task. Use the latest in design features, don’t be afraid to adjust, do some A/B testing to see what works. Your website represents you and your brand and you put so much hard work into creating your brand, your website should also represent the same level of work.

Accessibility – Everyone says that ‘everyone is not your client’ right? That does not mean that everyone should not be able to use your website. When you make your website accessible and user-friendly to everyone, you show that your business cares. Even if your customer does not have an accessibility issue, they will take note that you put forth the effort to make the website usable by anyone of any capability.

Interested in learning more about how to use your website to make a lasting impression on your customers? We at HeartWired are happy to discuss ways that you can improve your website and its messaging. Schedule a complimentary discovery session today to discuss. If you are completely happy with your website and its message that is great as well.

Intellectual Property: Expectation vs. Reality

April 27, 2020 By Charles Johnston Leave a Comment

Intellectual property is a hot topic, especially for web designers and other creative professionals. Clients want to own their ‘product’. Web designers create the design with assumed copyright when published. For some clients, they may want a different level of protection. Clients have filed to obtain a copyright, submit patents, trademarks, or other protections.

We have compiled an overview of some of the ways you can protect your intellectual property online. As creatives, we do our best to protect the integrity of what we design, even with that there are limitations. There are also attorneys that will be happy to help if you need further guidance.

Web Designers that use “open source” platforms such as WordPress, while there is assumed copyright protecting the design and code. It is understood that the code and design can be essentially copied and used elsewhere, hence the term “open source.”

Open source is a term that originally referred to open source software (OSS). Open-source software is code that is designed to be publicly accessible—anyone can see, modify, and distribute the code as they see fit. ~ Red Hat

What is a Copyright?

Copyrights are stated protections that are granted to the original authors of certain types of work, generally for a limited amount on time. As web designers, there is assumed copyright that protects the intellectual property upon publishing. According to the Government, “Under the copyright law, the creator of the original expression in a work is its author. The author is also the owner of copyright unless there is a written agreement by which the author assigns the copyright to another person or entity, such as a publisher. In cases of works made for hire, the employer or commissioning party is considered to be the author.”

What about Patents?

Patents generally protect inventions. While you might be working with a client that has a patent. Usually, web developers themselves would not be inventing anything. Yet, if you do or are involved in a project that is, you want to be sure that the patent that is filed, which lasts for twenty years is truly of your client’s or your own invention. Keep in mind that only the invention itself gets a patent not the idea of one.

How do Trademarks Differ?

Trademarks serve one main purpose and that is to protect your ‘brand’ from being stolen. This could include things like your logo, name, and other features associated such as taglines, packaging, even custom fonts or designs. If you intend to file for a trademark, we recommend that you do so in the early stages. That way you have the protection before you get noticed and someone else has the opportunity to use it before filing.

So What Do These Have to do with Intellectual Property?

It is important that a business, nonprofit, or even an entrepreneur with an idea, protects themselves early on. While we would like to think that people are not malicious. We need to make sure to look after ourselves before someone steals our work out from under us. Understanding the differences in the protections available will help defend you against it from being stolen. It also provides what action you can take if it is.

Whether you decide to protect your intellectual property is your choice. The content itself, when published, is protected by assumed copyright. A filed copyright gives an extra level of protection and the legal rights to take action if it is stolen.

If you are a web designer, you can avoid problems by using only content that is either completely original, verifiably in the public domain, or for which you have the signed consent of the owner.~ AIGA

While intellectual property laws are only valid in the country of origin. There are many treaties and trade agreements that provide international protection as well. The items mentioned in this post are the common laws that come into play when it comes to designing a website. There are other intellectual property laws and guidelines besides the ones mentioned here. Laws that protect other creatives such as authors, artists, photographers, and more.

As a web designer or developer, it is best to have a broad knowledge of intellectual property laws. Many times the level of protection you provide determines the amount of knowledge you have. Having basic knowledge to direct them to the correct resources will be enough. Keep in mind when setting expectations, we are creatives, not lawyers. At the end of the day, it is the client’s prerogative to which they want to pursue.

5 Tips on How to Keep Marketing Compassionate During COVID-19

April 10, 2020 By Charles Johnston Leave a Comment

The past few weeks have been one for the record books. We all have been forced to adjust amid this latest pandemic COVID-19. Personally, social distancing is a bit of a normal daily routine as is washing our hands. However, the latest events have even introverts like us a bit weary.

Our company is used to working remotely so that has not been a huge change for us. Our daily operations, along with the closures of vendors, clients, and a shift in our normal activities has been a cause for reevaluating our processes.

During these uneasy times, there are a lot of questions we keep hearing from other small businesses as well as other agencies. Many of these questions surround marketing, and how or even if they should be promoting themselves or their services during times of fear. Should we talk about COVID-19? Will we keep selling while people are cutting back? Shall we discuss the things we are doing to keep our customers safe? How much is too much or how little is too little as far as our level of communication and transparency?

So many questions, it is all a bit overwhelming to consider, isn’t it?

At HeartWired Digital, we put a great deal of effort into being transparently human in everything we do. Compassion for others is our focal point as we believe that people are the pulse of our business. We do this with intention, and even when we are in crisis as many would say we are now, we do our research first before being compulsory in our messaging.

Would it be easier to jump on the pandemic bandwagon and use fear of the unknown as a tactic? Possibly. Is it better to use a knee-jerk reaction to a media story? Or to change our message in order to fit the mainstream? Perhaps. You will not find us or hopefully our clients doing either though. In times of uncertainty, do you need to adjust your sails? Absolutely! Do you need to quit marketing and start placating to the whims of others? Never!

We have put together some tips on how to effectively (and compassionately) market your business during the COVID-19 crisis.

First and foremost before we even jump into that, one thing you should NOT be doing at this time is…

“Don’t use fear to get sales!”

This should go without saying, but so many messages out there are manipulating peoples’ emotions by focusing on fear. This is the time to be transparent and provide security rather than take advantage of a vulnerable population. Do things now, that provide even a higher level of sensitivity than you may even normally provide. The way we as businesses behave in times of need will reflect in loyalty from your customers in times of comfort.

Now back to the tips businesses can use to keep marketing compassionate during COVID-19.

Tips on How to Keep Marketing Compassionate During COVID-19

While we are in uncharted waters for our time as far as marketing goes, or just business in general. While it is okay to market, in fact, we encourage you to market your brand during these uneasy times versus stopping. It all takes a different level of sensitivity to your message as well as what your clients need.

Your Emails May Need Rewriting

Many companies write their marketing emails weeks if not months in advance and then schedule them using their CRM. While this is a great practice to ensure that you have campaigns running while creativity may be lapsing. The emails you wrote in February quite possibly are not the right message you should be using now. A good practice is to review your upcoming emails to ensure they are empathetic to the time we currently are surviving in.

Social Media Marketing for Information Rather Than Sales

Advertising dollars should be spent on social media marketing as you usually would. In fact, you may even consider increasing them with the upcoming bonuses from both Google and Facebook while available. Your message likely needs to adjust. Right now many people have slowed or even suspended their spending. Rather than advertising for sales, now is the time to be marketing to build. Build your list by providing more value through your marketing.

Market Value for Sales Later

People are scared and they don’t know what the economy looks like tomorrow. Many small to mid-size businesses are struggling to keep their doors open. The last thing they need or want is another sales pitch. If you have the capacity to focus beyond tomorrow and offer more value today for free, you will be remembered. They will remember the one that provided empathy and were willing to give away their content during times of uncertainty. If you are constantly pitching people to buy during your “Coronavirus Sale”, you likely are losing more customers than you will ever gain.

It’s Not About You, It Never Was.

People like to know that the businesses that they give their hard-earned money to, care about them. Let me rephrase, people like to have a relationship with the local businesses they support. This means your messaging needs to reflect your community. If you are providing different hours, better pricing, or new services during this time, let them know. People will care more about that than hearing how you are washing your hands, cleaning after your customers, and have stockpiles of toilet paper. Those are all things people take for granted that you are already doing on a daily basis, they really don’t want to read about it in your newsletter or on your website.

Make Sure Your Business Can Be Found

How we all are used to doing business has likely changed forever, or at least in part. The new normal will look a bit different than the way small to medium-sized businesses do business. One thing many realized quickly as the COVID-19 pandemic unfolded is they needed a way to be found. Many businesses resorted to marketing their message on solely social media since they did not have a website. Unfortunately, everyone did that and therefore their message likely was muted if not blocked entirely. Having a website, even a simple brochure site has become vital. Not only in times when everyone is online but also when we return to our new normal.

Prepare Now for Tomorrow’s Surge (Extra Tip)

Whenever there is a crisis that affects our economy, especially an economy as strong as ours was before this all started, you need to be prepared for the surge. People are resilient. They will be looking to grow their business and make up for lost time and income. One way to prepare your business now for the surge is to ensure not only your message but also your SEO, your brand, your story, will all resonate and have a long-reaching effect. While we are in this “stay at home” model for the short-term, businesses need to be working on the long-term as far as their marketing goals and strategy.

Wrapping Up

At HeartWired we have always tried to meet our customers where they are (currently this includes Zoom meetings, Chats, Email, etc.). The more businesses are able to be flexible and adjust to the changing times, we increase our chances of not only survival but growth.

We understand these are uncertain times and hope that you have been able to gain some insight on how to adjust your marketing accordingly to the brand new world we live in. The ability to pivot and adjust your verticle markets allows your business to grow even during times like these.

Empathy and compassion for others will gain more loyalty in the long run than any other marketing campaign you and your creative team can come up with.

If you would like to discuss how HeartWired Digital Solutions can help your business grow, please contact us online or give us a call 904.660.5185.

Stay healthy and safe everyone, together we are stronger.

Collaboration Increases Creativity

December 9, 2019 By Charles Johnston Leave a Comment

Collaboration increase creativity among agencies.

We pride ourselves on being able to provide digital solutions of all sizes and scale for our clients. To provide the level of service expected and on time, we periodically collaborate with other creatives. Sometimes the concept of ‘outsourcing’ invokes trepidation, and we want to put your mind at ease with our process. We see collaboration with other agencies or freelancers as a win-win solution.

Outsourcing used to come with the idea of offshoring business somewhere overseas. In doing so there were language barriers, security and trust issues galore. The kind of outsourcing we do here at HeartWired does not have any of those issues. In fact, you likely will even get to meet the outsourced party during the creative process as many times they are local resources. We actually believe that this kind of collaboration increases creativity.

Why do we collaborate with our competition?

This is often a misconception, while we are all service providers there is generally enough business to share. We are competitive and the businesses or freelancers that we use would technically be the ‘competition’. Yet, if we are able to help more people in ways we could not otherwise do on our own, collaboration over competition wins every time. This allows us to serve our clients’ needs as well as build better relationships with other vendors in our area.

Outsourcing to someone else, isn’t that risky?

Unlike some web agencies, we vet our freelancers and outsource partners as if they were working for us as an employee. We will only work with or allow someone to work with one of our clients if we trust them with our business because we do. Working with only providers of service that we have done business ourselves allows us to have complete confidence to have them represent our brand. Our collaboration efforts have been tried internally before being offered to our clients.

But I want to work with someone local.

Working locally has its perks for sure. If you are located in the Northeast Florida Southeast Georgia area, it is a good chance you will get to work with someone from your area working with us. Currently, we serve clients in and around the Jacksonville area where our office is located. We also have been blessed to work with businesses and organizations throughout the United States and even globally that serve in other countries.

The misconception that if a company outsources they are shipping the work overseas is just not the way it used to be. We live in the gig economy. An economy where people provide services as a side hustle or as their own small business. These freelancers live here in the US, likely some in your own neighborhood.

What if I just don’t want to have my project outsourced?

There is a good chance that you would not even know that it was outsourced. Our partners usually serve in a capacity like that of an employee. They represent our brand, our methods, and our processes transparent to any agreement. In the situation that is simply not enough, we can accommodate a solely in-house service guarantee. This guarantee could, however, increase pricing and time for your project.

We believe the more we give the more we gain. This philosophy stands true within our outsourcing process as well. Hiring freelancers or other agencies locally we all win. They get work to do during times there may have been a lull. Our clients receive the work they hired us to do timely. Lastly, our local economy wins as small businesses and entrepreneurs are the foundation of a stable economy and when you keep it local we all win.

If you would like to learn more about the services we offer, the clients we serve, or the creatives we collaborate with give us a call or visit our website. Perhaps you too are a freelancer or agency that has the capability and interest to collaborate, we would love to hear from you as well. Or if you simply have thoughts you would like to share, we welcome your insights on how you collaborate creatively.